Digital account manager
Aug 2022 - Current
Samsung MX & CE division
As the Account manager for Samsung Mobile Division, my role is integral in overseeing all activities related to flagship launches, campaign rollouts, and page optimisation all across SS.com/uk.
Here's an outline of my key duties and obligations
Account Management
Act as the primary liaison for Samsung's mobile division, actively engaging with clients to
understand their requirements, offer strategic advice, and guarantee satisfaction with Samsung's
products and services, while fostering strong relationships with key stakeholders and partners.
Strategic Planning and Implementation
Lead strategic planning for Samsung's mobile division, incorporating Flagship Launch Management,
Campaign Launch Oversight, and Page Optimisation. Coordinate pre-launch logistics, campaign
execution, and digital page enhancements to align with business objectives. Ensure impactful product
launches and optimise digital presence to drive engagement and meet customer needs effectively.
Digital marketing specialist
(part-leader on Analytics)
Jan 2020 - Aug 2022
LG HA division
As the lead for home appliances products at LG, I spearheaded market performance analytics, providing crucial insights directly to the LG product director. Coordinating with cross-functional teams, I ensured comprehensive reporting and strategic recommendations, contributing significantly to product enhancement and market competitiveness.
Online
Provided integral support in developing LG's B2C website, encompassing competitive analysis, UI/UX
research, strategic implementation planning. Collaborated with cross-functional teams and vendors to
ensure alignment with brand objectives and user expectations. Contributed to creating an engaging
online platform that enhanced LG's digital presence and customer experience.
Offline
Harrods
x LG Display
Provided extensive support to LG Display in executing the Harrods windows installation project,
ensuring seamless delivery and installation. Coordinated logistics, liaised with stakeholders &
vendors, and maintained project timelines to achieve impeccable results.
Omnichannel
Conran x LGE HQ x Yinka
The "Conran" project represents one of our omni-channel initiatives with the LG Display client. Its
objective was to enhance awareness and deliver exceptional user experiences in-store, driving
traffic to LG.com/uk for sales. In this project, I played a crucial role in crafting a dedicated
project page using CMS tools.
Whilst serving in the support team, I had the chance to take on a variety of roles, including "Finance Assistant," "Human Resource Coordinator," "IT Specialist," and "Personal Assistant," contributing to different aspects of the business. This diverse experience provided me with valuable insights into the workings of the entire business process, a privilege I deeply appreciate.
Finance assistant
Oversaw GL accounts for three countries (UK, SW, and BN), managing project finances, AR, AP, VAT,
audits, annual financial reporting, currency exchange, cash flow, and assets.
Human resource assistant
Managed human resources, including recruitment, visa processing, contract administration, and event
coordination.
IT assistant
Overseen the supervision, operation, and coordination of computer hardware and software systems for
all stakeholders.
Personal assistant
Offered bespoke support to the managing director, managing emails, drafting communications,
scheduling meetings, and coordinating travel arrangements.